My Proven Marketing Strategy

There is never one price for a property, there is always a range.  In any market, that range can mean a 10%-15% difference in your net proceeds. In order to sell your property at the high end of the market range, it’s critical to list with an experienced agent with a proven marketing strategy.  I know how to market your property so you get the highest price the market will bear.

Proven Marketing StratgyMy Proven Marketing Strategy

The key to selling your home for top dollar is to prepare it properly, price it right and market it to the largest number of potential buyers possible.  My proven marketing plan strategically positions each offering to ensure the most successful sale possible.  My plan is designed to incorporate highly effective marketing efforts to reach a large audience of qualified buyers.

Because each property is unique, so is my approach to finding the most suitable buyer.  Each marketing strategy is custom designed from the following elements:

  • Pre-marketing support to best prepare your property for photographs and buyer tours.
  • Washington Fine Properties private agent pricing tour and complete market analysis to establish the best list price.
  • High quality professionally photographed virtual tour for web-based marketing in our global marketing network
  • High quality brochures and direct mailings to potential buyers.
  • Immediate notification of buyers using the most comprehensive search-specific client lists available.
  • Distinctive “For Sale” sign – a Washington Fine Properties sign alerts potential buyers that your home is among the finest offerings in its price range.
  • The most comprehensive print marketing program in the industry.
  • World-wide marketing networks have your property displayed locally, regionally, nationally and internationally.
  • A state-of-the-art website driven by the compelling Washington Fine Properties brand.

 on line presenceOnline Presence

The Internet has revolutionized the way purchasers find real estate. Washington Fine Properties has invested heavily in maintaining a strong presence on the web to continually reach national and international buyers. We have implemented the latest technology and partnered with a number of real estate websites to put our listings ahead on localized search results.

High Quality Photographs

High Quality Professional Photographs

Advertising in print and on line with multiple high quality professional photographs is key to properly marketing your home.  We don’t just take one or two shots of your home – we photograph your entire home, including multiple views of all the main living areas. These provide us with a great selection of images, which we use in our advertising, print materials, and comprehensive online virtual tours.


Washington Fine Properties BrandThe Powerful Washington Fine Properties Brand

Washington Fine Properties is the premier residential real estate firm in the Nation’s Capital. Our offerings of fine properties in all price ranges, coupled with the most seasoned real estate professionals in the DC, Maryland and Northern Virginia markets, combine to offer our purchasers and sellers unparalleled real estate services. We have earned the privilege and reputation for listing and selling the finest properties our markets have to offer.

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005_4010_13th_Street_NW_90950_124402 - CopyPrivate Placement Listings

Many clients prefer to buy and sell in the private market.  If you have a need to sell your home privately, you can take advantage of the Washington Fine Properties Private Placement Program.  The Private Placement program allows you to tailor the amount of information that we share with our Private Placement buyers.  Private Placement can also allow you the opportunity to test the market for your property without the pressure of being always ready to show. Buyers are carefully screened to ensure the buyer is a good match for your property and I accompany buyers on each visit.